Murphy Brewery Ireland, Limited (case study) Case Study

potato Brewery Ireland, Limited ( ) - Case Study ExampleAs discussed in the case, Alcohol consumption was falling coz of change magnitude health concerns. white potato share was already less in the marketplace as compared to that of its competitor so the company should come up with a focused strategy rather than a general one. For e.g. is Ireland tater developed growth thorough exporting and making such packaging design that targeted the take-home market.another(prenominal) cause of the problem is that when we analyse potatos competitor, it can be noted that they grace a lot on denote. Guinness 12 million pounds investment in advertising called the Big Pint and all-inclusive billboard advertising that represented the strength of the brand was a big success for it. Similarly Murphys sales could improve if they spend more budget on advertising. They need to come up as a big brand in allege to establish a strong market share and to compete with Guinness and other leading brands. Murphy should work on the promotion of their brand. In order to sustain in the market they need to get big. They need to invest more in their advertising budget so that they can achieve a larger market share. The problem with this is that as they increase their market share they will also have to increase their capacity and will have to invest in that too.Another alternative to this is to remain a niche brand but that has its avouch pros and cons. Murphy has to see that if it is a premium brand then it should design its marketing mix according to that too. It is a good option as US consumers have high living standard and they represent a major market worldwide. At the same time they should consider that high end consumers have their own choices. So before becoming a premium brand a through market psychoanalysis should be carried out that identifies customer preferences and then a strategy shall be designed accordingly.The best occasion that Murphy to do will be to work on increa sing its market share. If they will not do it